Congresso Italiano Associazione Biologia Cellulare e del Differenziamento (ABCD) - 2015
Promega Italia will attend upcoming ABCD conference as sponsor.
Moreover Dr Terry Riss, PhD from Promega Corporation, will give an oral presentation on Friday 18th within Emerging Technologies session with title
"New Technologies for Measuring Live and Dead Cells in Real Time using a Plate Reader"
The talk will be focused on new technologies recently developed by Promega for measuring viability and cell death directly in the sample in culture, in real time and up to 72 hours. This innovative technology allows to characterize over time the mechanism of action of a treatment or of a stimulus in the cellular system in analysis, without the need to perform replicated for the different experimental conditions.
In addition to the huge potential for real-time analysis, these assays can be easily combined in multiplex to other systems for the quantification of many more parameters of cell biology such as apoptosis, oxidative stress and reporter systems.
This approach provides more robust results and biologically relevant data, since the measures are carried out on the same sample of cells, in the same experimental well.
At the conclusion of the talk, Dr. Riss will be at disposal of the conference attendees to answer questions on research projects in progress or future.
Don't miss to meet us at Promega desk, lots of news are waiting for you!
For additional information about ABCD Congress and the programme: