Marketing Specialist - Australia

Your Role

Assist with planning, implementation and tracking of Promega’s Australian marketing strategy and initiatives.
Build and maintain a strong and consistent local expression of the Promega brand through a wide range of online and offline marketing tactics.
Build relationships with global marketing colleagues to develop and leverage joint resources.
Develop a strong understanding of Promega’s values to ensure appropriate voice and tone are applied across external media.

Create content and execute email marketing, web pages and social media for the Australia branch.
Consider customer journeys from global sources and amending to local personas (as appropriate).
Develop and report on promotions and events.
Experimenting with various organic and paid lead acquisition channels.
Understand the interdependencies between social content, inbound marketing and SEO. (Collaborate with global colleagues to ensure alignment on keywords).
Regularly track and analyse the effectiveness of marketing activities through the use of benchmarks, measurements, and recommendations.
Gain a sound working knowledge across Promega’s globally managed technologies: Sitecore, Showpad, Widen(Digital Asset Management), ON24(webinar), Khoros (social media monitoring, Power BI, Google + Microsoft Dynamics CRM and Dynamics for Marketing.
Supporting the sales team with lead generation and nurturing.
Collaborate with Commercial Core Teams to prioritize marketing efforts aligned with strategic initiatives and appropriate for the Australian branch.
Keep informed on marketing effectiveness, industry trends, and best practices.
Understand and comply with all elements of Promega's quality system that apply to this position.

Bachelor’s Degree in Marketing, Business or a related field with at least 2 years’ experience in traditional and digital marketing.
The position is based in our Sydney office: Must be an Australian citizen or have a permanent work visa.
Sound knowledge of marketing/digital marketing software programmes, including CRM applications and email packages.
Hands-on experience with web analytics tools such as Google Analytics.
Demonstrated ability to work independently on multiple projects with moderate supervision and with other team members in a cooperative, professional manner. Highly organized, with strong attention to detail and follow-up.
Excellent written and verbal communication skills.
Excellent interpersonal skills.
Ability to travel as required.

Exposure to the Life Sciences/Biotechnology market would be highly regarded.
Experience in the use of Microsoft’s suite – Microsoft Dynamics 365, Dynamics for Marketing, PowerBI, and Microsoft Teams.

We look forward to reviewing your information.