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Press Releases

New Rapid Response™ Reporter Vectors Increase Confidence In Cellular Analysis

MADISON, WISCONSIN (April 26, 2004)

 

Scientists can now measure what they might have missed in their cell-based assays. The new Promega Rapid Response™ Reporter Vectors reduce the risk of secondary effects and allow measurement of smaller and more transient changes in transcription compared to their predecessors.

The Rapid Response Reporter Vectors contain degradation sequences that yield a dramatic improvement in the temporal coupling between transcription and reporter signal. The relative magnitude of reporter response is also greater. The combined effect produces higher fold-changes in less time, enabling researchers to reduce assay times by up to 75%.

The Rapid Response Reporters are available in firefly or Renilla luciferase configurations and are compatible with a wide range of Promega luminescent detection reagents. Primary uses include quantitative cellular analysis and functional genomics applications.

For more information on the Rapid Response Reporter Vectors and other Promega products, please visit us at our website: www.promega.com

About Promega

Promega Corporation is a global leader in providing innovative solutions and technical support for the life sciences industry. The company’s 1,450 products enable scientists worldwide to advance knowledge in genomics, proteomics, cellular analysis, molecular diagnostics and human identification. Founded in 1978, the company is headquartered in Madison, Wisconsin with branches in nine countries and over 50 distributors throughout the world. Annual sales exceed $150 million.

Rapid Response is a trademark of Promega Corporation.

 

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