Sensitive down to 20nM ADP: Less enzyme needed per reaction thus reducing costs; easily miniaturizable.
Strong signal at low % conversion of substrate: Obtain meaningful results under initial reaction conditions; also means less enzyme is required.
Simple to use: No time wasted optimizing or learning to perform assays; antibody-free.
Works with broad range of kinases: Assay more kinases in-house- reduces dependency on outsourcing.
Accurate IC50s- results comparable to radio-labeled assays: Allows researchers to switch to a safer method with the peace of mind that their results are comparable to the "gold standard".
